If you’ve been wondering, like me, when podcasting would hit mainstream, today was definitely a milestone in that direction. Apple announced tight integration with podcasts in their latest (free!) version of iTunes. This means no more third-party software import-into-iTunes hassle. This could be just the boost to make podcasting a truly household word, rather than (up to now) the secret domain of hipsters and geeks. It looks like now even the BBC is starting to podcast.